h o w   i  t    s t a r t e d . . .

M E E T   I N G R I D    L O U D 

Many, many moons ago with a love of decor and an Interior Design diploma under her belt, Ingrid started out training under a top South African decorator. She then moved on to open her own business and had a small retail shop in Bedfordview, selling bespoke decor items. After opening her own curtain workroom, she moved the business home while she had her two daughters. Besides mothering and manufacturing, she spent all of the leftover waking hours transforming clients homes across Joburg. 

In 2009 she realised a lack of suitable fabrics for kid's rooms and so landed the South African agency for a USA based fabric company and proceeded to develop Scarlett Fine and specialised for a time in kid's and baby's rooms fabrics, furniture and decoration. 

With over 25 years of experience in the industry Ingrid is most passionate about helping clients and friends lift their homes: flipping, recycling (upcycling) and rearranging. She's happiest on dirty building sites or hoisting furniture around rooms, shopping for goodies and then placing them in expert positions, hammering in a few necessary nails and supervising her team of builders. 


Houselift now offers clients everything house related; from inhouse idea consultations, space design planning, room overhauls, a full decorating service, to full home renovations. 


To get in touch or make a booking, you can call Ingrid on 083 265 6222 or email ingrid@houselift.co.za